Ather Energy has announced a temporary price reduction on its entry-level electric scooters, the Rizta S and the 450S. The revised prices will remain valid until March 31, 2026, giving buyers a limited window to purchase these models at a lower cost.
With the latest Ather Rizta S And 450S Price Cut revision, the Rizta S now starts at Rs. 1.05 lakh, while the sportier 450S is priced from Rs. 1.13 lakh (ex-showroom, Mumbai). According to the company, the price adjustments are aimed at making the brand’s electric scooters more accessible to a wider range of buyers.
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Ather Rizta S And 450S Price Cut Of Up To Rs. 10,000
The Ather Rizta S receives a price reduction of about Rs. 10,000, making it the more affordable option for buyers looking for a family-focused electric scooter. Meanwhile, the Ather 450S gets a price cut of around Rs. 7,000.
These changes apply only to the base variants of the two models, while the rest of Ather’s electric scooter lineup remains unchanged in terms of pricing.
The Rizta is positioned as a practical family electric scooter with a comfortable riding setup and everyday usability, while the 450S continues to target riders seeking a more performance-oriented experience within the brand’s lineup.
Limited-Period Benefits Also Available
Apart from the price cut, Ather is also offering additional benefits across its electric scooter range as part of a promotional campaign running through March.
Customers can avail themselves of a cash discount of Rs. 6,500, along with an extended components warranty valued at Rs. 3,500 at no extra cost. Additionally, buyers using select credit cards can receive a Rs. 10,000 credit card discount, further lowering the effective purchase cost.
These incentives are part of a limited-time effort by the company to boost sales as the financial year approaches its end.
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Government Subsidy Still Applicable
The Ather Rizta S And 450S Price Cut coincides with the closing phase of the government’s PM E-Drive Scheme, which is scheduled to end on March 31, 2026.
Launched in late 2024 by the Ministry of Heavy Industries, the programme allocated a budget of Rs. 10,900 crore to support electric mobility adoption in India. As part of the scheme, buyers of electric two-wheelers have been eligible for a Rs. 5,000 subsidy, which can still be availed when purchasing an eligible scooter before the deadline.
For buyers planning to switch to an electric scooter, this means the current offers could provide a combined cost advantage when factoring in both manufacturer incentives and the government subsidy.
What This Means For Buyers
The Ather Rizta S And 450S Price Cut and additional benefits effectively reduce the entry barrier for Ather’s electric scooters, particularly for first-time EV buyers considering a reliable urban commuter.
The Rizta S now becomes one of the more competitively priced family-oriented electric scooters, while the 450S continues to offer a relatively affordable entry point into Ather’s performance-focused lineup.
Conclusion
With a temporary Ather Rizta S And 450S Price Cut, additional discounts, and the final phase of the government subsidy scheme approaching, the Ather Rizta S and 450S are currently available at lower effective prices than usual.
Buyers interested in these electric scooters will need to act before March 31, 2026, when the revised pricing and associated benefits are scheduled to end.
Disclaimer: Ather Rizta S And 450S Price Cut and offers may vary depending on city, dealership and applicable government subsidies.
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Raj Prajapati is a Senior Automotive Content Writer at AutoIndiaDaily. A B.Tech graduate in Computer Science and Engineering, he has over four years of experience covering car and bike launches, EV updates, price changes, and key developments in the Indian automobile industry.
