TVS Rann Utsav 2026: TVS Motor Company presented a series of specially customised motorcycles at the TVS Rann Utsav 2026 in Gujarat, highlighting a design collaboration with Eimor Customs. The showcase featured unique versions of the Apache RR 310, Apache RTR 310, Apache RTR 200 4V, and the TVS Ronin, all styled around the landscape and cultural identity of the Rann of Kutch.
The display formed the centrepiece of TVS’ presence at the festival, which also included curated rides and interactive sessions for motorcycling enthusiasts from India and overseas.
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Custom Designs Inspired by the Rann Landscape
The four motorcycles were reimagined using a visual theme influenced by the region’s white salt flats, vast blue skies and desert terrain. Each model received bespoke paint finishes and colour gradients designed to reflect the distinctive contrast of the Kutch environment.
The builds also incorporated design elements inspired by local craftsmanship. Textile-style graphics referencing traditional Ajrak patterns, stitched detailing and earthy tones were used to connect the motorcycles with the region’s cultural heritage.
To distinguish them from standard models, the motorcycles feature specially crafted metallic insignias indicating their one-off status.
Stock Mechanical Setup Retained
Despite the extensive visual changes, TVS has confirmed that the customised machines retain their standard mechanical components. Engines, chassis and running gear remain unchanged, indicating that the project is focused on design expression rather than performance upgrades.
The company also clarified that there are no plans for mass production of these customised versions at present, positioning them primarily as concept-style showcases.
Ronin Gets a Functional Exploration Theme
Among the displayed models, the customised TVS Ronin stood out with a more practical interpretation of the theme. It was equipped with dual-purpose tyres, a redesigned front mudguard and a reinforced rear carrier capable of supporting modular luggage systems.
These additions align the motorcycle more closely with touring and mixed-terrain usage, reflecting the exploratory spirit associated with the Rann region.
Focus on Experiential Motorcycling
Commenting on the initiative, TVS Motor Company Chairman Sudarshan Venu said the Rann of Kutch represents one of India’s most distinctive cultural destinations. He added that the brand aims to promote experiential motorcycling while showcasing India’s heritage and tourism potential to a global audience.
What It Means for Buyers- TVS Rann Utsav 2026
For customers, the showcase signals TVS’ growing emphasis on rider engagement and customisation-led storytelling. While the Kutch-themed motorcycles will not be sold, the concepts highlight the brand’s design capabilities and its focus on community-driven experiences rather than product changes.
Conclusion: TVS’ Kutch-themed custom motorcycles at TVS Rann Utsav 2026 serve as design-led concept pieces that blend regional culture with motorcycling, while reinforcing the company’s focus on experiential events and enthusiast engagement rather than new product launches.
Disclaimer: The customised motorcycles featured in this article are concept builds created for display and brand engagement. These versions are not planned for commercial production, and specifications of standard models remain unchanged.
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Raj Prajapati is a Senior Automotive Content Writer at AutoIndiaDaily. A B.Tech graduate in Computer Science and Engineering, he has over four years of experience covering car and bike launches, EV updates, price changes, and key developments in the Indian automobile industry.
