Dubai-based M Monogram Atelier has unveiled its new bespoke automotive project, the G 3.0 ICONIC. Based on the Mercedes-Benz G-Class, this exclusive creation attempts to give the standard SUV’s familiar design a completely different visual identity.
The project features elements like redesigned bodywork, massive 24-inch forged alloy wheels, and a handcrafted luxury cabin.
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The most interesting aspect of the G 3.0 ICONIC is its exclusivity. M Monogram Atelier describes this project as the first example of a planned series of 50 vehicles worldwide. According to the Atelier, the featured vehicle is now complete and available for sale. The company also shared a detailed visual pressbook with exterior and interior photographs.
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G 3.0 ICONIC: Mercedes G-Class gets a bespoke makeover
The base vehicle for the G 3.0 ICONIC is the Mercedes-Benz G-Class, but the M Monogram Atelier has worked extensively on its exterior proportions and detailing. The SUV’s bodywork has been given a wider and longer appearance, giving it an overall stance and muscular look. Pronounced wheel-arch extensions, sculpted side steps, and enlarged door hinges give its side profile a distinctive character.
The exterior features a combination of gloss-black upper surfaces and satin-black lower panels. A fine contrasting line runs along the body, visually connecting the front and rear sections. The decorative side gills feature the M Monogram emblem, highlighting the project’s individual identity.
The front design is also a major highlight of this bespoke project. The atelier drew inspiration from the expressive character of 1930s motoring and 1960s automotive design to develop the oversized grille. The front bumper is complemented by three-pointed light modules with integrated turn indicators.
24-inch forged wheels and distinctive exterior details
The G 3.0 ICONIC features 24-inch multi-piece forged aluminum wheels. They feature six sculpted spokes, separate radial inserts, and M Monogram center caps. The large wheels complement the SUV’s redesigned proportions and enhance its overall appearance.
Exterior detailing isn’t limited to just the wheels and grille. It also includes sculpted side steps, a front splitter, a rear diffuser, and a roof spoiler. The Atelier developed these elements with a consistent design language, maintaining visual continuity across the front, side, and rear sections of the SUV.
The front section of the roof also features two strobe-light sections, positioned at the outer edges of the front roofline. These details visually distinguish the G 3.0 ICONIC from the standard G-Class.
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Cognac Heritage Nappa leather interior
In the cabin, the M Monogram Atelier used a warm Cognac Heritage color palette to contrast with the exterior’s dark theme. The seats and interior trim feature Nappa leather upholstery in a Cognac shade, paired with black accents.
The front cabin features a redesigned steering wheel, dashboard detailing, and an analogue clock. The inclusion of an analogue clock among the digital elements gives the interior a classic character. Perforation and fine stitching have also been used on the leather surfaces.
Rear passengers get sculpted seats with vertical contours and detailed stitching. Individual tray tables with integrated cup holders further exude an exclusive feel to the cabin. Leather door pulls, weave-textured inserts, and a leather headliner with a stylized star pattern highlight the interior’s bespoke detailing.
The luggage compartment also features cognac-toned side panels and a matching luggage cover. The rear door features a central M Monogram panel with a weave-textured insert. The project name and individual vehicle number have also been incorporated inside the cabin.
Black, Silver, and Gold finish options
The M Monogram Atelier has illustrated three decorative finish treatments for the G 3.0 ICONIC: Black, Silver, and Gold. The Black treatment features a dark grille and wheels with bright accents, while the Silver option features a silver-toned grille and wheels. The Gold treatment highlights gold-toned detailing on the grille, body lines, and wheels.
Depending on the Atelier, colors, finishes, and decorative details can be selected individually. Final specifications will be agreed upon separately for each vehicle. This means that individual customization will be an important part of the project within the planned 50-vehicle series.
Price, Engine, and Availability: What’s Known Now?
M Monogram Atelier’s press materials do not disclose the G 3.0 ICONIC’s selling price, engine specifications, power output, torque figures, or performance details. Therefore, no confirmed information regarding its mechanical package is currently available.
The company has confirmed in an email communication that the featured vehicle is complete and available for sale. However, detailed information regarding the production and delivery timeline for the remaining vehicles has not been shared.
An important clarification is that the G 3.0 ICONIC is M Monogram Atelier’s bespoke G-Class project. It cannot be mistaken for a Mercedes-Benz official factory edition or a company-developed special edition.
Auto India Daily Verdict
The G 3.0 ICONIC could appeal to buyers who value individuality and exclusive craftsmanship in a luxury SUV. This project’s appeal isn’t limited to 24-inch wheels or a redesigned grille. Custom bodywork, a Cognac Heritage Nappa leather cabin, and individually selectable finishes make it a distinctive, bespoke creation.
The planned series of 50 vehicles worldwide further enhances its exclusivity. However, the project’s overall positioning will be better understood once pricing and mechanical specifications are revealed. For now, the G 3.0 ICONIC is an ambitious example of transforming a standard G-Class into a personal design statement.
Editorial Note: This article is based on information and press materials shared directly by M Monogram Atelier. G 3.0 ICONIC is a bespoke Mercedes-Benz G-Class project developed by the Dubai-based atelier and is not an official Mercedes-Benz factory edition. Details regarding pricing, engine specifications, performance figures and delivery timelines have not been disclosed at the time of writing.
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Raj Prajapati is a Senior Automotive Content Writer at AutoIndiaDaily. A B.Tech graduate in Computer Science and Engineering, he leverages over four years of experience covering Indian car and bike launches, EV tech, and market dynamics to break down complex automotive regulations into simple consumer guides. Specialising in Indian motor vehicle laws, IRDAI updates, and ownership costs, Raj translates technical auto policies into actionable advice for everyday drivers.