The end of 2026 is going to be quite interesting for Ferrari lovers in India. Italian luxury carmaker Ferrari is bringing its Ferrari Universo Experience exhibition to India for the first time.
This immersive showcase will allow visitors to experience Ferrari’s heritage, latest cars, motorsport legacy, and the brand’s future vision all in one place.
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Ferrari’s Universo Ferrari has previously been held in markets like Italy, Australia, South Korea, and Thailand. Now, its fifth edition will be held in India.
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Ferrari Universo Experience India: When and where will it be held?
The Ferrari Universo exhibition will be held at the Yashobhoomi India International Convention and Expo Centre, New Delhi.
This experience will run from October 17 to November 1, 2026. On October 17th and 18th, the exhibition will be open to invite-only guests, while doors will open to the general public from October 19th, 2026.
According to Ferrari, Universo Ferrari is an immersive 360-degree experience aimed at bringing visitors closer to the Prancing Horse brand’s passion, innovation, and performance-focused philosophy.
What will be seen at the Universo Ferrari Exhibition?
The brand’s past, present, and future will be showcased through various displays at Universo Ferrari.
A major portion of the exhibition will be dedicated to Ferrari’s iconic models and the company’s heritage. Additionally, visitors will get a glimpse of Ferrari’s current and upcoming product portfolio.
From Ferrari’s iconic cars to the latest models
Ferrari heritage models will be showcased in the ‘Classiche’ area of the exhibition. This section will focus on the iconic cars that have shaped Ferrari’s identity and legacy.
Several important models from the current lineup will also be on display. These include the Ferrari 849 Testarossa, 12-Cylinder, Purosangue, Amalfi Spider, F80, and the company’s first-ever electric car, the Luce.
This lineup will allow visitors to see Ferrari’s evolution from traditional combustion-engine models to the brand’s latest electrification direction, all in one place.
The Ferrari F80 and Luce are also part of the exhibition
Ferrari Universo Experience India will also offer an opportunity to understand the brand’s performance-focused engineering.
The Ferrari F80 is the company’s latest halo supercar, while the Luce is Ferrari’s first-ever EV. The inclusion of the Luce will also highlight Ferrari’s electric future in the exhibition.
This combination will showcase Ferrari’s long-standing performance heritage and new technology direction simultaneously.
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Ferrari’s Motorsport Legacy to be Showcased in the Racing Area
A dedicated ‘Racing Area’ will also be created at Universal Ferrari. This section will showcase Ferrari’s motorsport journey, major achievements, and race-spec cars.
Ferrari’s connection to motorsport has been a major part of the brand’s identity. The exhibition’s Racing Area will offer visitors a glimpse into this racing heritage, highlighting competition cars from different eras and Ferrari’s racing achievements.
Ferrari Hypersail to be displayed in Asia for the first time
The Hypersail could be the most interesting attraction at Universal Ferrari India. Ferrari will be displaying it in Asia for the first time.
Hypersail is Ferrari’s sailing project, developed by the company for a non-stop round-the-world sailing speed record attempt.
Its display in India is also special because it demonstrates the brand’s engineering and technology ambitions beyond traditional Ferrari cars.
Ferrari Universo Experience for the First Time in India
Ferrari Universo Experience is being held in India for the first time, marking an important showcase for the brand in the country.
- October 17-18, 2026: Invite-only experience
- October 19-November 1, 2026: Public access
- Venue: Yashobhoomi India International Convention and Expo Centre, New Delhi
Visitors will have the opportunity to see Ferrari’s classic models, latest cars, motorsport heritage, and unique projects like the Hypersail in a single immersive exhibition.
Auto India Daily Verdict
The India edition of Ferrari Universo Experience will not be limited to just car displays. Ferrari will present its heritage, current performance cars, motorsport DNA, and electric future in a combined experience.
This exhibition, being held for the first time in India, will provide Ferrari enthusiasts with an opportunity to experience the brand from a different perspective, especially since the first display of Hypersail in Asia will also be a part of this event.
Note: Additional details regarding the exhibition entry process, tickets and visitor access may be released separately by Ferrari.
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