The September 2026 Auto Sales LIVE updates for India’s automobile industry began today, October 1st, with major carmakers, two-wheeler manufacturers, and commercial vehicle companies announcing their September sales numbers. September sales have been a crucial month for the industry due to demand ahead of the festive season, GST-related benefits, inventory levels, and new launches.
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Numbers from Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Hyundai Motor India, Toyota, Bajaj Auto, Hero MotoCorp, TVS Motor, and other manufacturers will be monitored today. Sales figures, YoY growth, domestic sales, exports, and key highlights will be updated on this page with exact IST timestamps as auto companies make official announcements.
Also Read: Hyundai September 2026 Sales Hit Record 77,916 Units, Up 10.8%
September 2026 Auto Sales LIVE: Latest Updates

18:33 — September 2026 Auto Sales LIVE: Maruti Suzuki Reports Strong SUV, Export and Booking Growth
Maruti Suzuki is currently selling close to 56,000 SUVs per month, while its cleaner-fuel vehicle sales have grown 46%. The company also has 95,000 pending Brezza bookings and sold 25,000 Baleno units in its first month of sales since launch. Meanwhile, H1 FY27 export sales reached a record 2.3 lakh units, up 12%, with the company currently having around 2 lakh pending bookings.
Source: Media Brief
18:30 — September 2026 Auto Sales LIVE: Maruti Suzuki Reports Record Sales and Market Share Gain
Maruti Suzuki recorded H1 FY27 sales growth of 35% to 11 lakh units, while gaining 220 basis points of market share. The company also posted its highest-ever quarterly domestic sales of 5.56 lakh units, up 38% YoY, surpassing the previous Q3 FY26 record. The quarter also marked the first period after the GST rate cuts.
Source: Media Brief
18:27 — September 2026 Auto Sales LIVE: Hero MotoCorp Exports Fall 31%
Hero MotoCorp recorded motorcycle sales of 6.66 lakh units in September 2026, up 6.3% year-on-year. Scooter sales increased sharply by 64.5% to around 1 lakh units, while domestic sales rose 14% to 7.4 lakh units.
Exports, however, declined 31% to 27,330 units during September 2026.
18:25 — September 2026 Auto Sales LIVE: TVS Motors Sales Performance
TVS Motor Company reported strong growth across its electric two-wheeler, international business and three-wheeler segments in September 2026.
Two-wheeler EV sales increased 110% to 65,799 units, compared with 31,266 units in September 2025. International business sales grew 48% to 1,80,700 units, while three-wheeler sales rose 57% to 26,835 units during the month.
18:23 — September 2026 Auto Sales LIVE: TVS Motor Sales Rise 24% to 6.72 Lakh Units
TVS Motor Company recorded total sales of 6,72,790 units in September 2026, marking a 24% year-on-year growth from 5,41,064 units in September 2025. Domestic two-wheeler sales increased 17% to 4.82 lakh units, while two-wheeler EV sales more than doubled to 65,799 units.
Exports grew 48% to 1.80 lakh units, while three-wheeler sales increased 57% to 26,835 units during September 2026.
14:36 — September 2026 Auto Sales LIVE: Tata Motors CV Domestic Sales Rise 44.3%
Tata Motors reported 22,616 domestic MH&ICV sales in September 2026, up 44.3% YoY from 15,669 units in September 2025. In Q2 FY27, domestic MH&ICV sales stood at 55,582 units, compared with 41,461 units in Q2 FY26, marking 34.1% YoY growth.
Domestic and international MH&ICV sales combined reached 23,910 units in September 2026, up 42.7% YoY. Meanwhile, EV volumes recorded 2.4X YoY growth in Q2 FY27.
14:08 — September 2026 Auto Sales LIVE: Tata Motors CV Sales Rise 42.4%
Tata Motors Commercial Vehicles recorded 51,062 sales in the domestic and international markets in September 2026, up 42.4% YoY from 35,862 units in September 2025. The figure also surpassed the estimate of 44,500 units.
Domestic CV sales increased 31.2% to 43,487 units, while HCV sales rose 44% to 14,171 units. International business stood at 7,575 units, compared with 2,714 units a year earlier.
13:54 — September 2026 Auto Sales LIVE: Tata Motors PV Sales Rise 15%
Tata Motors Passenger Vehicles recorded 70,210 passenger vehicle sales in September 2026, registering a 15% year-on-year growth and beating the estimate of 66,667 units. Domestic PV sales stood at 68,810 units, up 15% YoY, while international PV sales increased 13% to 1,400 units.
The company also reported Q2 FY27 PV sales of 2,01,723 units, up 40% from 1,44,397 units in Q2 FY26.
13:50 — September 2026 Auto Sales LIVE: Maruti Suzuki Sales Figures
Maruti Suzuki’s sales figures for September 2026 show strong growth across its passenger vehicle portfolio, particularly in the utility vehicle segment. The company recorded 2,36,013 total sales in September 2026, compared with 1,89,665 units in September 2025.
| Category | Models | Sep 2026 | Sep 2025 | Apr-Sep FY2026-27 | Apr-Sep FY2025-26 |
|---|---|---|---|---|---|
| Passenger Cars | Alto, Baleno, Celerio, Ciaz, Dzire, Ignis, S-Presso, Swift, WagonR | 91,887 | 74,090 | 5,51,094 | 4,11,801 |
| Utility Vehicles | Brezza, Ertiga, e Vitara, Fronx, Grand Vitara, Invicto, Jimny, Victoris, XL6 | 78,911 | 48,695 | 4,55,692 | 3,17,379 |
| Vans | Eeco | 11,040 | 10,035 | 73,454 | 66,266 |
| Total Domestic Passenger Vehicle Sales | — | 1,81,838 | 1,32,820 | 10,80,240 | 7,95,446 |
| Light Commercial Vehicles | Super Carry | 3,414 | 2,891 | 20,020 | 16,967 |
| Total Domestic Sales (PV + LCV) | — | 1,85,252 | 1,35,711 | 11,00,260 | 8,12,413 |
| Sales to Other OEM | — | 6,542 | 11,750 | 46,263 | 58,863 |
| Total Domestic Sales (PV + LCV + OEM) | — | 1,91,794 | 1,47,461 | 11,46,523 | 8,71,276 |
| Total Export Sales | — | 44,219 | 42,204 | 2,32,855 | 2,07,459 |
| Total Sales (Domestic + Export) | — | 2,36,013 | 1,89,665 | 13,79,378 | 10,78,735 |
Key takeaway: Utility vehicle sales jumped from 48,695 units to 78,911 units in September, while total sales climbed to 2,36,013 units.
13:46 — September 2026 Auto Sales LIVE: Maruti Suzuki Sales Rise 24% to 2.36 Lakh Units
Maruti Suzuki India recorded total sales of 2,36,013 units in September 2026, marking a 24% year-on-year growth. Domestic sales stood at 1,85,252 units, while exports increased 5% to 44,219 units.
Utility vehicle sales posted the strongest growth, rising 62% YoY to 78,911 units, while passenger car sales increased 24% to 91,887 units. LCV sales also grew 18% to 3,414 units during the month.
13:18 — September 2026 Auto Sales LIVE: Eicher Motors VECV Sales Rise 49.6%
VE Commercial Vehicles (VECV), an unlisted subsidiary of Eicher Motors, reported total sales of 11,396 units in September 2026, up 49.6% YoY and ahead of the estimate of 9,125 units. Domestic sales increased 57.5% to 10,479 units, while exports declined 4.7% to 667 units.
13:13 — September 2026 Auto Sales LIVE: Ashok Leyland Sales Rise 28%
Ashok Leyland reported total sales of 24,049 units in September 2026, marking a 28% year-on-year growth and surpassing the estimate of 22,917 units. LCV sales increased 12% to 7,861 units, while M&HCV sales recorded stronger growth of 37% to 16,188 units.
13:09 — September 2026 Auto Sales LIVE: Atul Auto Sales Rise 17.2% to 4,104 Units
Atul Auto recorded total three-wheeler sales of 4,104 units in September 2026, up 17.16% YoY from 3,503 units in September 2025. Domestic sales stood at 3,716 units, while domestic plus export sales of IC-engine three-wheelers rose 17.64% to 3,308 units and EV sales increased 15.20% to 796 units.
12:36 — September 2026 Auto Sales LIVE: JSW MG Motor India Sales Rise 19% to 8,018 Units
JSW MG Motor India reported wholesale dispatches of 8,018 units in September 2026, marking a 19% year-on-year growth. The company attributed the performance to continued consumer interest in its product portfolio, including the recently launched MG Hector Tomahawk EV and PHEV.

JSW MG Motor India has also started dispatching the MG Hector Tomahawk EV to dealerships across India, with customer deliveries now underway.
(Source: PTI)
Also Read: JSW MG Motor September 2026 Sales Rise 19% to 8,018 Units, Tomahawk EV Dispatches Begin
12:33 — September 2026 Auto Sales LIVE: Eicher Motors Motorcycle Sales Data
Eicher Motors, through Royal Enfield, recorded 1,33,958 motorcycle sales in September 2026, up 8% YoY from 1,24,328 units in September 2025. Models up to 350cc and EVs grew 13%, while models above 350cc declined 26%. International business stood at 12,632 units, up 17% YoY.
| Category | Sep 2026 | Sep 2025 | YoY Change | Apr–Sep 2026 | Apr–Sep 2025 | YTD Change |
|---|---|---|---|---|---|---|
| Models up to 350cc & EVs | 1,21,495 | 1,07,478 | +13% | 6,34,312 | 5,09,610 | +24% |
| Models above 350cc | 12,463 | 16,850 | -26% | 74,784 | 82,293 | -9% |
| Total Motorcycles | 1,33,958 | 1,24,328 | +8% | 7,09,096 | 5,91,903 | +20% |
| International Business* | 12,632 | 10,755 | +17% | 67,075 | 70,421 | -5% |
International Business is included in the total sales figures.
12:28 — September 2026 Auto Sales LIVE: Royal Enfield Sales Rise 8% to Record 1.34 Lakh Units
Royal Enfield recorded its highest-ever monthly sales of 1,33,958 motorcycles in September 2026, marking an 8% year-on-year growth. Domestic sales rose 7% to around 1.21 lakh units, while exports increased 17% to 12,632 units during the month.
11:25 — September 2026 Auto Sales LIVE: VST Tillers Tractors Sales Rise 33%
V.S.T Tillers Tractors reported total sales of 5,954 units in September 2026, marking a 33% year-on-year increase from 4,481 units sold in September 2025. Power weeder sales remained flat at 1,004 units during the month.
11:10 — September 2026 Auto Sales LIVE: Escorts Kubota Tractor Sales Fall 16.7%
Escorts Kubota reported total tractor sales of 15,214 units in September 2026, down 16.7% year-on-year from 18,267 units in September 2025. Following the sales decline, shares of Escorts Kubota fell by more than 3% in early trade on Thursday.

11:06 — September 2026 Auto Sales LIVE: Hyundai Reports Record Monthly Sales
Hyundai Motor India has closed September 2026 with its highest-ever total monthly sales of 77,916 units, recording 10.8% YoY growth. According to MD & CEO Tarun Garg, the figure surpasses the company’s previous monthly sales record set in July 2026.
The company said growth was recorded across both domestic and export markets, with Hyundai expecting continued customer demand during the festive season. Hyundai also highlighted the opening of bookings for the Hyundai Bayon, its upcoming all-new nameplate for India.
10:48 — September 2026 Auto Sales LIVE: Hyundai Reports Highest-Ever Monthly Sales
Hyundai Motor India reported its highest-ever monthly total sales of 77,916 units in September 2026, marking 10.8% year-on-year growth. The figure was also above the estimated 73,333 units.
Domestic sales stood at 57,166 units, up 10.9% YoY, while exports increased 10.4% to 20,750 units.
10:45 — September 2026 Auto Sales LIVE: M&M Overall Sales Rise 15%
Mahindra & Mahindra recorded 1,14,874 overall auto sales in September 2026, including exports, marking 15% year-on-year growth. Passenger vehicle sales stood at 64,092 units, up 14% YoY and above the estimated 63,333 units.
Exports declined 7% to 4,019 units, while domestic commercial vehicle sales stood at 30,420 units, registering 14% growth.
10:43 — September 2026 Auto Sales LIVE: M&M Tractor Sales Decline 21%
Mahindra & Mahindra recorded 52,100 tractor sales in September 2026, down 21% year-on-year and below the estimated 57,433 units. Domestic sales declined 23% to 50,208 units, while exports increased 62% to 1,892 units.
Overall tractor sales were down 21%, compared with an expected decline of 13%.
Also Read: Mahindra September 2026 Sales: SUV Sales Rise 14% to 64,092 Units, Total Sales Cross 1.14 Lakh
10:39 — September 2026 Auto Sales LIVE: Bajaj Auto Shares Fall Over 5%
Bajaj Auto shares fell over 5% after the company announced its September 2026 sales figures. The stock opened 1.59% lower at Rs. 10,701 and declined further to touch Rs. 10,290, according to the update.
Also Read: Rs 5.74 Lakh SUV Becomes India’s No.1 Selling Car, Sales Jump 99%
10:36 — September 2026 Auto Sales LIVE: Bajaj Auto Total Sales Rise 5%
Bajaj Auto recorded total sales of 5.38 lakh units in September 2026, up 5% year-on-year. Exports increased 32% to 2.43 lakh units, while 3W sales rose 9% to 86,949 units.
Domestic 2W sales declined 9% to 2.94 lakh units, while 2W exports grew 34% to 2.11 lakh units. Overall 2W sales stood at 4.51 lakh units, below the estimated 4.8 lakh units.
10:32 — September 2026 Auto Sales LIVE: SML Mahindra Records 18% Growth
SML Mahindra recorded 1,124 total sales in September 2026, up 18% from 950 units a year earlier. Cargo vehicle sales increased 39% to 516 units, while passenger vehicle sales rose 5% to 608 units.
For April–September 2026, SML Mahindra’s total sales stood at 9,340 units, marking 15% growth compared with 8,145 units in the same period last year.
09:07 — September 2026 Auto Sales LIVE: SML Mahindra Reports 18% Sales Growth
SML Mahindra recorded total sales of 1,124 units in September 2026, marking an 18% year-on-year increase. Passenger vehicle (PV) sales stood at 608 units, up 5% YoY.
09:04 — September 2026 Auto Sales LIVE: Force Motors’ Domestic Sales Rise 62%
Force Motors recorded 4,027 domestic sales in September 2026, up 61.99% year-on-year from 2,486 units in September 2025. The growth was driven across its SCV, LCV, UV and SUV segments.
Export sales declined 40.32% to 74 units from 124 units last year. Including domestic sales and exports, total sales increased 57.13% YoY to 4,101 units, compared with 2,610 units in September 2025.
09:03 — September 2026 Auto Sales LIVE: Force Motors Reports 62% Domestic Growth
Force Motors reported 4,027 domestic sales in September 2026, marking a 62% year-on-year increase. Total sales stood at 4,101 units, up 57.1% YoY, while exports declined 40% to 74 units.
08:53 — September 2026 Auto Sales LIVE Coverage Begins
Auto sales numbers for September 2026 have begun being released today. Announcements from major manufacturers will provide a clearer picture of the sales performance of passenger vehicles, two-wheelers, and commercial vehicles.
September numbers will be important to understand demand ahead of the festive season. Results from Maruti Suzuki, Tata Motors, Mahindra, Hyundai, and other major manufacturers are awaited.
Auto India Daily LIVE Coverage
This September 2026 Auto Sales LIVE page will only include officially announced or reliably reported sales figures. Each update will mention the company’s domestic sales numbers, YoY growth, and relevant segment details.
As soon as fresh results from Maruti, Tata, Mahindra, Hyundai, Toyota, Bajaj, Hero, or TVS are released, updates can be added to this timeline.
Also Read: 2027 Tata Nexon Spotted With New Curvv-Style Alloy Wheels – Details

Raj Prajapati is a Senior Automotive Content Writer at AutoIndiaDaily. A B.Tech graduate in Computer Science and Engineering, he leverages over four years of experience covering Indian car and bike launches, EV tech, and market dynamics to break down complex automotive regulations into simple consumer guides. Specialising in Indian motor vehicle laws, IRDAI updates, and ownership costs, Raj translates technical auto policies into actionable advice for everyday drivers.